bryant     16/01/20 11:53 am I have a copy of that one.  Did they send one
                                   today declining our out contract?
 
 sam        16/01/20 11:53 am no they didnt
 
 sam        16/01/20 11:53 am but i was being proactive
 
 bryant     16/01/20 11:53 am Ahh, okay.
 
 sam        16/01/20 11:53 am i was telling jonathan in the future, we kick
                                   these guys out
 
 sam        16/01/20 11:53 am and do the content ourselves
 
 sam        16/01/20 11:54 am we have alot of resources through all the ppl
                                   on our team
 
 sam        16/01/20 11:54 am we can always find someone to do the content
 
 sam        16/01/20 11:54 am even if it sux :)
 
 sam        16/01/20 11:54 am i was saying that because they said in their
                                   email they refused to put our stuff up, and
                                   thus breach oruagreement, we have a right to
                                   fire them as well
 
 sam        16/01/20 11:54 am and hire other ppl toservice the website
 
 bryant     16/01/20 11:55 am Ah, heh - okay.  I thought they rejected our
                                   'out' offer - I was completely flabbergasted.
 
 sam        16/01/20 11:56 am infospace sent us another termsheet
 
 sam        16/01/20 11:56 am today
 
 bryant     16/01/20 11:56 am Better?
 
 sam        16/01/20 11:56 am man.. not much room to negotiate
 
 sam        16/01/20 11:56 am getting better everytime
 
 sam        16/01/20 11:56 am but still not what we want
 
 sam        16/01/20 11:56 am maybe time to cut bait and go for it huh
 
 sam        16/01/20 11:58 am getting infosapce will give us some $, time to
                                   regroup, and $ in the bank as well
 
 bryant     16/01/20 11:58 am With the timing maybe.  Don't think any one of
                                   us would take a deal like that seriously
                                   except from where we're sitting right now at
                                   this moment.  It does buy us time though, and
                                   time is the one thing we really need.  Our
                                   capacity for success and stability isn't the
                                   issue, having the time to put it in place is.
 
 sam        16/01/20 11:58 am its not a ton of money.. but enough to help us
                                   buy timewhich is the most important thing 
 
 sam        16/01/20 11:58 am yup exactly
 
 bryant     16/01/20 11:58 am Yeah, that's what I'm thinking.
 
 sam        16/01/20 11:59 am btw, fyi, jerry wont be in all week.. his
                                   grandfather passed away
 
 sam        16/01/20 11:59 am he's flying to ohio 2morrow
 
 bryant     16/01/20 11:59 am Yeah I heard.  Spoke with him briefly this
                                   afternoon too.  Never good to hear stuff like
                                   that.
 
 sam        16/01/20 11:59 am yeah i know
 
 sam        16/01/20 12:04 pm also, before we announce the infospace deal,
                                   i'd like to restructure all our webmaster
                                   agreements
 
 sam        16/01/20 12:04 pm that way we can cry we're in the poorhouse..
                                   etc.
 
 sam        16/01/20 12:04 pm otherwise it'll be tougher afterwards
 
 sam        16/01/20 12:04 pm and we do want to do that because the
                                   infospace money isnt alot and we have to give
                                   all of it back.. so we need to conserve every
                                   penny
 
 sam        16/01/20 12:05 pm so me and you can work on that  i think..
                                   we'll go through the contracts, and as part of
                                   going back to the websites we'll call them and
                                   say this is the offer wed' like to propose to
                                   move forward because of the ad climate
 
 sam        16/01/20 12:05 pm what do u think
 
 bryant     16/01/20 12:07 pm I think it will be fine.  Some of them have to
                                   see it coming.  We can even think about
                                   allowing contingencies that return the
                                   structure to its original form if X, Y, and Z
                                   happen.  But may not even have to go to great
                                   lengths.
 
 bryant     16/01/20 12:07 pm Do we have a list of the biggest money holes?
 
 sam        16/01/20 12:07 pm mpog
                                   
                                   
 
 sam        16/01/20 12:07 pm jus kidding ha ha
 
 sam        16/01/20 12:07 pm ill get you a list of all the sites and stuff
                                   tomorrow
 
 bryant     16/01/20 12:07 pm Heh, true probably.
 
 bryant     16/01/20 12:08 pm OK, sounds good.
 
 sam        16/01/20 12:08 pm so we can work on this project.. and im going
                                   to work w/ dennis to try to push the infospc
                                   fwd:.. having a $3 bil company invest in us
                                   will give us alot of crediblity huh?
 
 bryant     16/01/20 12:09 pm Would almost have to.  Although I still think
                                   that despite the bad press we still stand up
                                   pretty straight on our own merits.
 
 sam        16/01/20 12:09 pm i know.. but we want to kill all of that once
                                   and for all and show that we've adapted
                                   considerably.. that we're bring services to
                                   our user base, nto banners.. and evolving w/
                                   the net
 
 sam        16/01/20 12:17 pm actually you know who would be a good swat
                                   team person to work with you on
                                   restructurings?
                                   
 
 sam        16/01/20 12:17 pm Tim
 
 sam        16/01/20 12:17 pm Tim & I restrucuted a few contracts already 6
                                   weeks ago
 
 sam        16/01/20 12:17 pm He's really good
 
 sam        17/01/20 12:50 pm hey i m almost done with a list of webmasters
                                   we need to renegotiate with
 
 sam        20/01/20 11:11 am hey.. g3 briefed me on ur telecon w/ him..
                                   everything looks good it seems.. i have a
                                   spreadsheet from bill schmidt  on more
                                   webmaster financials as well.. maybe we can go
                                   over it whenever u have a chance this weekend
 
 bryant     20/01/20 11:52 pm Cool, that would be great.  Lot of good info
                                   coming together, I hope to start prioritiziing
                                   sites and indetifying what needs to be changed
                                   asap.
 
 sam        21/01/20 11:17 pm hey linda/lotus msged me about helping with
                                   the chinese websites.. and she asked if she
                                   should talk to u about it.. im going to tell
                                   her yes as well.
 
 bryant     22/01/20 11:51 pm np, she ICQd me.
 
 sam        23/01/20 1:16 pm  efront is a MSP (media services provider) that
                                   provides services and solutions to media
                                   business through  eddie (efront delivery
                                   engine) which consists of:
                                   
                                   -Technology Division ( Managed Ad Serving &
                                   Mgmt, Content Mgmt & ASP, Managed hosting)
                                   - Syndication (Careers, Directories,
                                   Education, Tech content, Downloads, etc.)
                                   - Marketing Services ( Media Services & Media
                                   Sales)
                                   - Direct Marketing (Lead generation for online
                                   and offline businesses)
                                   - International (deploying the above
                                   internationally)
                                   
                                   
                                   [btw, some of the concepts we're currently
                                   developing: we're not a media company, we
                                   provide services and solutions to media &
                                   other businesses .. so probably get rid of the
                                   media from our name too :]
 
 sam        23/01/20 1:18 pm  efront is a MSP (media services provider) that
                                   provides services and solutions to media
                                   business through  eddie (efront delivery
                                   engine) which consists of:
                                   
                                   -Technology Division ( Managed Ad Serving &
                                   Mgmt, Content Mgmt & ASP, Managed hosting)
                                   - Syndication (Careers, Directories,
                                   Education, Tech content, Downloads, etc.)
                                   - Marketing Services ( Media Services & Media
                                   Sales)
                                   - Direct Marketing (Lead generation for online
                                   and offline businesses)
                                   - International (deploying the above
                                   internationally)
                                   
                                   
                                   [btw, some of the concepts we're currently
                                   developing: we're not a media company, we
                                   provide services and solutions to media &
                                   other businesses .. so probably get rid of the
                                   media from our name too :]
 
 sam        26/01/20 11:39 am hows the renegotiations going
 
 sam        26/01/20 12:14 pm PA Contract:
                                   Don't think we should accept the changes.  The
                                   problem is that they could be looking to get
                                   us back or something.  If Tim @ AAH or any of
                                   our webmasters or whatever says something bad
                                   about them, they could try to sue us; who
                                   knows?
                                   
                                   Tell them that the reality is that if we do
                                   something illegal to them or defame them, they
                                   can sue us anyways regardless of what the
                                   contract says so no need to put it in there.  
                                    
 
 sam        26/01/20 1:32 pm  hey just talking to alot of people right now
                                   (outside efront.. ppl i talked to about
                                   acquiring before.. like napigator etc.) the ad
                                   market isHORRIBLE.. cpms are now 10 cents RON
                                   .. best time to renegotiate:)
 
 sam        26/01/20 11:13 pm ill send you the email for sitepowerup and
                                   teenstatio...we terminated them.. and we just
                                   need to clean it up
 
 sam        27/01/20 1:54 pm  Will-I must have an update on the
                                   renegotiations.  Feb. 1 is approaching fast. 
                                   What are we doing
 
 bryant     27/01/20 1:57 pm  Linda got me her Asian site feedback today. 
                                   Greg is putting criteria together.  Jerry is
                                   going to look at the cpmU concept.  Once those
                                   are in place we can rip through pretty
                                   quickly.  Babynames is being handled this
                                   weekend, as is iswoosh presuming he gets back
                                   to the messages I've been leaving.
 
 bryant     27/01/20 1:57 pm  ohtop is ready to go. 
 
 bryant     27/01/20 1:57 pm  I've got a basic list of which sites have out
                                   clauses that need to get removed.
 
 bryant     27/01/20 1:57 pm  What happens on 2/1?
 
 sam        27/01/20 1:58 pm  im going through a list / data collection
                                   right now..very interesting.
                                   
                                   btw, i just renegotiated one of the sites
                                   (Avfind.com)  we owed him 65k on his contract.
                                    i gave him 2 options.
                                   1. 20k and we call it even OR
                                   2. he gets his site back, no questions asked
                                   he chose option #1.. (we'd pay 5k next week,
                                   and rest within a month)
                                   
                                   thats another tactic to use
 
 sam        27/01/20 1:59 pm  february 1.. we need to get our payable for
                                   february to at least 200k.. because we wont be
                                   able to pay much more than that for the month
                                   of february until we rebuild our revenues
                                   using direct marketing (its working really
                                   good..but they need to ramp up.. takes 2-3
                                   months)
 
 bryant     27/01/20 2:00 pm  Is our goal to negotiate down what we owe in
                                   back pay or is it to restructure from cpmPVs
                                   to cpmUniques, reduce pay levels where
                                   appripriate as well as remove unhealthy
                                   clauses?
 
 sam        27/01/20 2:00 pm  ill email you an interesting file..
 
 sam        27/01/20 2:05 pm  ok sent an email..
                                   btw, PA guy left msg on my voicemail.. i
                                   deleted it.. whats up w/ him .. are they ready
                                   to sign
 
 bryant     27/01/20 2:05 pm  Should be.  Was it Mike?  Contract is off to
                                   them, they just need to sign and fax. 
                                   Expecting it back tomorrow.
 
 sam        27/01/20 2:06 pm  yep.. i figured you're taking care of it. 
                                   fyi, i also sent yout he new org chart we
                                   introduced to all the employees yesterday
                                   (well in the office).. w/ the new division..
                                   you're part of corporate development, formerly
                                   acquisition.. i asked bill to interface with
                                   you for any contractual and acq. related
                                   matters as well.. so we can try to focus on
                                   revenue stuff :)
 
 bryant     27/01/20 2:08 pm  Sounds good.  I think once the cpmU stuff is
                                   in place we have a real opportunity to cut $
                                   down.  Plus with the distinct possibility that
                                   some expensive sites might bail - that helps
                                   as well.  Re: 2/1 - even ones we do after that
                                   we'll grandfather back to a 2/1 effective
                                   date.  I'll check on the legality of that, but
                                   it shouldn't present an issue.
 
 sam        27/01/20 2:10 pm  okay no problem.  btw, i think best thing is
                                   to do is renegotiate the length as well.
                                   
                                   going forward, i'd like to get lump sum cash
                                   contracts.. much cleaner and we have full
                                   control.  most of the sites we own outright,
                                   we have people run it for 200--500/month (i
                                   dont know how you spend 4k :)  i get 10 sites
                                   we own outright run for 200$/month and they
                                   run good:)
 
 bryant     27/01/20 2:10 pm  Heh, Babynames walks and that's an extra $16k
                                   free a month, and we only lose 6MM PVs and
                                   just over 500k uniques.  Can replace that
                                   easily with smaller cheaper sites in the same
                                   market.
 
 bryant     27/01/20 2:11 pm  36 -> 18? 24? 12?
 
 sam        27/01/20 2:12 pm  yes i agree.. with cash only deals..they work
                                   really good from deployment standpoint as
                                   well.  the way i structured these in the past
                                   were like this:
                                   * 25k cash
                                   * 30 day due diligence, then 5k
                                   * 30 day where they redesign it to our
                                   standards, move it over  and 10k
                                   * 30 days warranty support 10k
                                   
                                   and we're done!
 
 sam        27/01/20 2:12 pm  pretty smart huh:) we only say.. 25k upfront
                                   cash
 
 sam        27/01/20 2:12 pm  in the contract we outline how this is broken
                                   down
 
 bryant     27/01/20 2:12 pm  Any recurring money after that?
 
 sam        27/01/20 2:12 pm  and if they come back, we just say this is to
                                   protect ourselves and make sure its moved over
 
 sam        27/01/20 2:13 pm  no ..ZERO
 
 sam        27/01/20 2:13 pm  i have like 5 sits like this..theyre great
 
 bryant     27/01/20 2:13 pm  Wow, how do they support their staff?  Or
                                   don't they have any?
 
 sam        27/01/20 2:13 pm  just consultants.. pay them 200 to 500 a
                                   month.. i have alot of kids work for us
 
 sam        27/01/20 2:13 pm  i have access to 50 kids
 
 sam        27/01/20 2:13 pm  h.s. kids everywhere
 
 bryant     27/01/20 2:13 pm  Ahh, okay.
 
 sam        27/01/20 2:13 pm  i can get as many 
 
 sam        27/01/20 2:13 pm  better than working in mcdonadlsl
 
 sam        27/01/20 2:13 pm  and they'll do anything we say.. in terms of
                                   design, etc
 
 sam        27/01/20 2:14 pm  and most of the sites are easy to maintain
                                   once they have the traffic
 
 sam        27/01/20 2:14 pm  no stocks, nothing
 
 sam        27/01/20 2:14 pm  of course, you probably cant do it with sites
                                   like themeworld etc.,
 
 sam        27/01/20 2:14 pm  but those are few and far between
 
 sam        27/01/20 2:14 pm  most sites that have 5k to 25k visitors a day
                                   you can do that
 
 sam        27/01/20 2:14 pm  which is majority of our sites
 
 sam        27/01/20 2:14 pm  pretty neat huh? that makes life easier for
                                   everyone..and gives us a huge cashcow
                                   long-term..
 
 bryant     27/01/20 2:15 pm  Actually, themeworld I think is a one man
                                   show.  Static content sites that would really
                                   work for (cheats, pics, etc.).  It's dynamic
                                   content sites that it would be harder to work.
 
 sam        27/01/20 2:15 pm  actually funny thing is that
 
 sam        27/01/20 2:15 pm  the sites i did those deals for ARE dynamic
                                   sites
 
 bryant     27/01/20 2:15 pm  No kidding.
 
 sam        27/01/20 2:15 pm  bytecenter.com totally CGI
 
 sam        27/01/20 2:15 pm  avfind.com.. i did the site renegotiation
                                   today.. and got a perl programmer kid
                                   (200/month) whos going to take it over
 
 sam        27/01/20 2:16 pm  gldev.com is same way.. mysql
                                   
                                   skinz.org.. is owned by us 100% .. different
                                   people running it.. we pay each guy 500/month
 
 sam        27/01/20 2:16 pm  you get the idea
 
 sam        27/01/20 2:16 pm  i can find resources to run sites.. thats
                                   never a problem
 
 sam        27/01/20 2:18 pm  the spreadsheet is interesting
 
 bryant     27/01/20 2:22 pm  Good lord - we pay indianmasala 10k a month?
 
 bryant     27/01/20 2:22 pm  Always hard to remember what the market
                                   allowed this time last year.  =)
 
 sam        27/01/20 2:22 pm  i think so.. brian did the deal.. 
 
 sam        27/01/20 2:22 pm  only 2-3 months ago
 
 sam        27/01/20 2:23 pm  we need to reduce that
 
 sam        27/01/20 2:23 pm  this was kinda building up.. remember i sent
                                   that email out 3 months ago concerning how cpm
                                   rates are falling etc. and dont pay more than
                                   1 cpm on most sites :)
 
 sam        27/01/20 2:24 pm  out in the trenches, you kind of start to get
                                   an idea.. its okay though..
                                   
                                   most of the sites.. we either renegotiate, or
                                   give back the sites
 
 sam        27/01/20 2:24 pm  i thnk the best way to increase our margins is
                                   to reduce the length of the term
 
 bryant     27/01/20 2:24 pm  Certainly.  
 
 sam        27/01/20 2:24 pm  upfront cash (3 month).. or one year
                                   (themeworld type of sites)
 
 bryant     27/01/20 2:25 pm  So you've been taking a % of the total cash
                                   value from the original contract?  How are you
                                   determining how much cash they're given?
 
 sam        27/01/20 2:25 pm  as low as i can get them :)
 
 sam        27/01/20 2:26 pm  depends on their needs.. economic hardship,
                                   etc. :)
 
 sam        27/01/20 2:26 pm  i basically say original contract doesnt mean
                                   squat
 
 bryant     27/01/20 2:26 pm  Using Megagames as an example, we pay them 30k
                                   over 36 months - that's $1.08M before you
                                   consider equity 'value' etc.
 
 sam        27/01/20 2:26 pm  make Xyz with us.. or make 10 cent cpm out
                                   there in the market
 
 bryant     27/01/20 2:26 pm  I see.  So it's less about the old deal than
                                   it is a new.
 
 bryant     27/01/20 2:26 pm  I gotchya.
 
 sam        27/01/20 2:27 pm  and better to do just cash payment
 
 sam        27/01/20 2:27 pm  than going from 3 year to 1 year
 
 sam        27/01/20 2:27 pm  because if u do that, they'll know you're
                                   trying to reduce the payments
 
 bryant     27/01/20 2:27 pm  Right.
 
 bryant     27/01/20 2:27 pm  Can we afford to pay out such large lumps to
                                   people all at once?
                                   
 
 sam        27/01/20 2:28 pm  and the excuse to use is that.. we're having
                                   hard time deploying campaigns etc.  we have 3
                                   options really..
                                   1. you take the site back (ill hve to talk it
                                   internally)
                                   2. we renegotiate the contract based on
                                   uniques, etc.
                                   3. we make a reasonable cash payment and call
                                   it even
 
 sam        27/01/20 2:28 pm  well, structure it so that the cash isnt all
                                   at once
 
 sam        27/01/20 2:29 pm  (some now, some for warranty support,
                                   etc...and drag it out over 3 months)
 
 sam        27/01/20 2:29 pm  and not make it so large.. like avfind.com ..
                                   made it from 75k to 20k
 
 bryant     27/01/20 2:29 pm  Was 75k the total he would have made over the
                                   term of his agreement?
 
 sam        27/01/20 2:30 pm  his term was expriing feb 28, 2001
                                   we hadnt paid him since oct. 2000.. he was
                                   getting basically 15k/month.. 
 
 sam        27/01/20 2:30 pm  (3 cpm.. yikes)
 
 sam        27/01/20 2:30 pm  he agreed to the new stuf.. i just have to
                                   send it to him and make sure he doesnt change
                                   his mind.. nice site too.. and decent traffic
                                   AND we can put a srunner link next to each
                                   song :)
 
 sam        27/01/20 2:31 pm  did u see the spreadsheet i gave u
                                   
 
 bryant     27/01/20 2:31 pm  I see.  I'm just trying to apply the model to
                                   sites that have very large amounts that will
                                   build up over the next few years.  Megagames
                                   for example is over #$1MM.  Even if we brought
                                   that down to $150k that would be $20k more a
                                   month than we pay him now ($30k).
 
 bryant     27/01/20 2:31 pm  Yeah, I'm looking it over now.
 
 sam        27/01/20 2:31 pm  yeah..megagames would be hard to do.. i'd
                                   leave him till last i think
 
 sam        27/01/20 2:32 pm  until he relly gets in a jam $ wise
 
 sam        27/01/20 2:32 pm  he was already
 
 sam        27/01/20 2:32 pm  at some point in the future, we might be able
                                   to take the site for 2 payments of 50k a
                                   piece.. that sounds bad i know :) 
 
 sam        27/01/20 2:32 pm  or at least reduce it
 
 sam        27/01/20 2:32 pm  personally, i'd skip that site for now
 
 bryant     27/01/20 2:33 pm  OK I see, so there is a sweet spot for this
                                   process.  Sites closer to term on their
                                   agreements in a cash bind so anxious and
                                   willing to get a sum of cash in the short term
                                   instead of more in the long.
 
 bryant     27/01/20 2:33 pm  And obviously we position "more in the long"
                                   to be more like "questions about any in the
                                   long".
 
 sam        27/01/20 2:33 pm  yeah.. somethingawful.. the site isnt a site
                                   without him.. so we need to keep him
 
 sam        27/01/20 2:33 pm  we should get him for 4k/month flat or
                                   something
 
 sam        27/01/20 2:34 pm  have u talked to him about renegotiation
 
 sam        27/01/20 2:34 pm  yeah questions about any in the long :)
 
 bryant     27/01/20 2:34 pm  I've planted the seeds but haven't really gone
                                   in depth yet.
 
 sam        27/01/20 2:34 pm  and we never talk about suing them or screwing
                                   them.. worst case, they get their site back..
                                   
                                   we threaten them with giving their sites back
 
 sam        27/01/20 2:34 pm  thats not so bad is it:)
 
 sam        27/01/20 2:34 pm  of course, if they want us to keep it thats
                                   fine too
 
 sam        27/01/20 2:35 pm  they have to get in line like the rest of our
                                   webmasters to collect
 
 bryant     27/01/20 2:35 pm  Not at all.  It never is when the choice is in
                                   their hands.
 
 bryant     27/01/20 2:35 pm  We're telling them what we need to do in order
                                   to get them money, and saying we understand if
                                   that doesn't work for them and being kind
                                   enough to ignore the ownership agreement.
 
 sam        27/01/20 2:35 pm  just looking at some of the contracts, etc. in
                                   terms of lump sum payments, we'd put them #1
                                   on the priority list to get paid
 
 bryant     27/01/20 2:35 pm  At least that's the approach.
 
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